On-Demand Product Leadership

Over a decade of experience specializing in e-commerce, subscriptions, product led growth, scaling teams, and delivering results without the full time commitment.

AI is cool, but humans are better.
Here’s my expertise

E-Commerce & Subscriptions

Whether you are working with an off the shelf or home grown solution - let’s analyze your funnels to see where your bucket is leaking and increase conversion with rapid experimentation and checkout enhancements.

Product Led Growth

Growth loops, aha moments, acquisition, retention, virality, and a ton of other buzz words. Let’s dive deep into your business and identify where are the right moments in the user journey to experiment and optimize to maximize your userbase.

Team Leadership & Scaling

Need help identifying what type of PMs you need to hire? How to structure your product org? What methodologies or processes work best? Let’s find the right fit and structure that’s bespoke for your company.

The Proof is in the Pudding

  • $25M+ in GMV

    Contributed through feature launches such as BNPL and cart abandonment flows supporting a leading all-in-one learning management platform designed for course creators to produce and sell their content online.

  • 4x Subscription User Growth

    Scaled user base from 44k to 171k in one month by integrating a subscription sign up flow into the e-commerce funnel for a luxury delivery service.

  • 76% Margin Improvement

    Increased transactional margins YoY, optimizing profitability while still growing adoption of paid tooling within a SAAS product.

  • $500K+ Fraud Prevention

    Saved over $500K by mitigating fraud through advanced detection systems and implementing effective guardrails for multiple companies.

  • 68% New User Acquisition Lift

    Drove significant growth in flagship device sales for an eco-friendly brand through rapid and rigorous AB testing.

  • 103% Revenue Growth

    Led to doubling of subscription revenue and 53% native user base growth by revamping the product offering and improving the user experience.

  • 12% Cost Savings

    Reduced operational costs by implementing a dynamic order routing engine with realtime communication to the frontend provide availability of SKUs for current and future dates.

  • 20% User Adoption YoY

    Introduced features behind a paywall that drove increased adoption by providing desired capabilities and needed value while maintaining higher margins from paid tooling.

Why work with me?

You’ve seen the stats, you’ve seen the specialties, do you want to know me as a person? I spend most of my time with my wife, our 2 kids and our chihuahua mutt named Loki, and I love fried empanadas. If you want more details about me as a person, you’ll have to wait till we have a chat. But if you want more details on my experience without notifying me that you’re lurking on my LI profile, take a look.

Hit Me Up.

Interested in working together? Fill out some info and I’ll will be in touch shortly. Can’t wait to hear from you!